About Us
Clarus Consulting Delivers What Operators Hope For- What Investors & Founders Require
Our Mission
Meet The Founder
Chandler Keel
Chandler Keel is a behavioral healthcare executive and performance strategist who specializes in transforming underperforming assets into scalable, high-functioning platforms. His approach emphasizes high-velocity execution, system-level clarity, and measurable growth, achieved through disciplined infrastructure, not surface-level fixes.
Chandler has led multi-state healthcare initiatives across a range of settings, including residential, detox, PHP, and outpatient programs. His work focuses on operational alignment, payor strategy, admissions performance, and team accountability, all designed to accelerate outcomes and unlock sustainable value.
Known for his ability to operate across clinical, regulatory, and financial domains, Chandler partners closely with executives, licensing bodies, and on-the-ground teams to compress timelines, streamline performance, and launch initiatives with precision.
A systems builder at heart, Chandler creates CRM frameworks, lead attribution logic, and conversion reporting models that give leadership real-time insight into performance. He brings order to chaos, turning ambiguous challenges into structured, repeatable workflows that drive margin and momentum.
As the founder of Clarus Growth Firm, Chandler advises healthcare organizations and private equity firms on strategic growth, post-acquisition execution, and operational turnaround. His work spans de novo expansion, platform integration, and mid-cycle restructuring, always centered on clarity, speed, and measurable impact.
Services
- Thesis Development
- Market & Regulatory Analysis
- Licensure & Site Planning
- Program Design & Staffing Models
- Operational Dashboards
- Sales Funnel Review
- Digital Strategy Audit
- Payer & Margin Analysis
- Growth Roadmap Execution
- Joint Venture Structuring
- M&A Preparation
- Exit Storytelling & Coaching
Why Us?
At the heart of our model is a week-over-week cadence of performance evaluation, tied directly to patient volumes, operation benchmarks, clinical outcomes, and cost management. We didn’t build one facility—we built systems. Across multi-site operations, diverse levels of care, and multiple markets, we deployed scalable CRM infrastructure, executive dashboards, and team-level accountability that ensured growth was not only achieved—but sustained.
We activated and monetized underutilized channels—alumni, readmit, digital, and field BD—through structured outreach models, payer mix mapping, and conversion optimization. Our ability to install, lead, and optimize revenue-generating teams allowed us to drive volume at scale, while ensuring payers, margins, and infrastructure kept pace.
Clarus Consulting exists to bring this same repeatable success to investors and operators who are ready for performance—not potential.
Alumni Program Valuation
Retention is the new growth. Clarus Consulting transforms alumni departments from afterthoughts into performance engines.
We help operators elevate alumni programming from a cost center to a strategic driver of admissions and long-term brand value. By leveraging strategic vendor relationships, we install cost-controlled infrastructures that allow for scaled outreach, consistent engagement, and measurable re-admission pipelines.
Clarus will architect the systems that ensure they are impactful, sustainable, and accountable. This includes:
- Strategic Infrastructure Implementation
Deploy scalable alumni platforms through vetted vendor partners to streamline outreach, automate engagement cadences, and improve data integrity. - Systems of Surveillance
Install monitoring tools to track contact frequency, event attendance, digital engagement, and re-admission/referral activity—tied to dashboard visibility for leadership. - ROI-Driven Programming
Measure contribution of alumni touchpoints to inquiry and admissions rates, and use this data to drive continuous program optimization and funding decisions. - Incentivized Accountability
Support the design of performance incentive structures for alumni coordinators based on contact quality, engagement consistency, and contribution to clinical and business outcomes. - Client-Connected Culture
Ensure alumni departments are not just engaging clients post-discharge, but actively reinforcing treatment outcomes and lifetime brand equity.