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Growth Strategy

Clarus Growth Firm > Growth Strategy

Chandler Keel

Chandler Keel is a seasoned behavioral healthcare executive and proven turnaround specialist with a strong track record of transforming underperforming and underutilized assets into consistent producers of earnings. His career has been defined by driving rapid financial and operational results across fragmented systems of care, with a particular focus on scaling revenue, streamlining processes, and accelerating time to value in new and existing markets.

As the former Chief Marketing Officer at Bradford Health Services, Chandler helped lead the organization from a $9 million earnings run rate to over $90 million in less than two years. Under his direction, loss-leading programs were repositioned into profitable assets, often generating over $1 million in monthly revenue within just 60 to 90 days of strategic intervention. This transformation was driven by a blend of disciplined operational execution, demand generation alignment, and market-sensitive strategy.

Chandler’s leadership approach is highly collaborative and execution-focused. He has worked directly with counseling teams, licensing entities, and clinical leadership to expedite program launches, regulatory approvals, and payer readiness in multiple states. His ability to bridge regulatory and operational priorities enables organizations to move swiftly without compromising quality or compliance. A data-driven operator at his core, Chandler has championed the incorporation of population health data, market analytics, and internal performance insights to guide expansion, program design, and payer negotiation. He has restructured admissions and marketing functions to align with outcomes-based growth, while building internal systems for data integrity, attribution clarity, and scalable lead flow.

Today, as the founder of Clarus Consulting, Chandler partners with healthcare organizations and investment sponsors to reposition their assets, build durable growth strategies, and generate sustainable earnings. His work spans de novo development, postacquisition integration, and mid-cycle turnaround—always grounded in speed, accountability, and results.